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As the culmination of everyone’s collaborative efforts to assemble a cohesive and relevant U.S. Messaging Campaign for the International Year of the Reef (IYOR), NOAA’s Coral Reef Conservation Program and the National Fish and Wildlife Foundation (NFWF) are pleased to present finalized products for use by the coral conservation community in their respective IYOR campaigns. As many of you know, our process to develop components for this campaign began in July 2007 and it’s been great working with everyone who has participated in identifying the consensus-based umbrella theme, tagline, and action messages. Our goal from the beginning has been for all U.S. coral conservation organizations to unite and stand behind a consistent campaign to draw increased interest in coral reefs and educate the masses about how each of our actions are tied to them.
Through the creative design work of our partner, SQN Communications Design Inc., a leading green branding agency, these components of the campaign have been brought to life. NOAA and NFWF have made print-ready downloadable ads available free of charge for the coral conservation community for use in your IYOR campaigns. We have also sponsored design work for branded products to accompany your campaigns using the same components of the campaign – banners, T-shirts, re-usable cloth bags, and re-usable water bottles (coming soon). By rallying around these messaging components and creative products we hope to help make each of your IYOR campaigns a success!
If your campaign requires specialized design work, SQN has made itself available to work directly with you to bring your ideas alive. You may work with them directly by contacting SQN’s Mike Jackson at 703.737.6300 (Ext. 150). If you have any questions, comments, or feedback regarding this campaign, please email Michelle Pico.
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